Courtesy of SPCA Tampa Bay:
The Sunshine State kicked off another hurricane season on June 1. Usually our SPCA Tampa Bay Veterinary Center is encouraging clients to prepare their emergency kits. For years that messaging has prompted clients to swing by during their commute home to grab extra pet food or medicine for their kit. It’s also not unusual to have them drop-by our lobby unannounced for a copy of their pets’ records.
This year isn’t like most though. Our calls to action have to be a little different. If you want to drop-by our lobby, you need an appointment and clients must have a mask. If you want to pick up food or medications, we can only accommodate curbside. That means our clients have to call ahead so we can prepare their order prior to their arrival.
Our messaging is special this year because it’s harder to focus on just the list of things we recommend you pack. We have to prioritize important safety procedures for visiting our practice that will help protect our staff and clients.
Many of our calls to action are driving people online. Our veterinary center’s Vet2Pet app has also taken a new place in our hurricane preparedness plan. We’re promoting it like never before as a virtual way for our clients to make requests. We’re encouraging record, medication and food requests all be submitted through the app. Clients can also check their pets’ vaccination status there. We are happy to find many more clients have downloaded the app.
Starting on our messaging this hurricane season was a reminder that for the time being, everything about the way we do business needs to be considered with a pandemic overlay.Find out more about SPCA Tampa Bay